An identity for an imaginary book press.
There wasn't much of a game plan or underlying concept that I carried into this one. It's the first major project I've approached with the sole strategy of just wanting it to look good. I'll admit it; I was lazy. Designing this was all in all, pretty unrewarding. It felt like a warm up or an exercise if anything. Figuring out how to put together a physical package and making the coaster was interesting though, and I do like the logomark.